John Ternus to Become Apple CEO as AI Becomes Top Priority

Summary

John Ternus, Apple’s senior vice president of hardware engineering, is scheduled to become CEO on September 1, succeeding Tim Cook. Bloomberg’s Mark Gurman says AI will be Ternus’s top priority. Cook will become executive chairman and continue engaging with global policymakers. Ternus joined Apple in 2001 and has led hardware engineering across several product categories. His first major test will come at Apple’s September 9 launch, expected to include the iPhone 18 Pro and Pro Max and an Ultra foldable device. The market will watch whether he can make AI a compelling part of Apple’s next growth narrative.