Microsoft Says Most People Love Copilot Despite Dropping Copilot+ Branding

Summary

Microsoft has dropped the Copilot+ branding from its laptops, but an employee in the company’s AI division says the broader Copilot business is growing strongly. Nicolas Bustamante says Microsoft 365 Copilot now has 30 million paid seats and argues that its ability to work with a company’s existing data while meeting privacy and compliance requirements helps drive enterprise adoption. He says Copilot is used for real work, citing his own daily use of Copilot CLI for coding and Copilot Cowork for regular chat. Copilot CLI can provide access to models from Gemini, OpenAI, xAI and Anthropic. Bustamante believes online skepticism reflects a perception gap: technology workers at smaller companies may not see how widely Copilot is used in large enterprises. The article notes that paid Microsoft 365 seats do not prove that every subscriber actively uses the assistant, since customers may use the productivity suite while excluding Copilot. Microsoft nevertheless considers the assistant to be performing well in business settings.