Trump’s ‘Super Intelligence’ Rebrand Fuels Speculation Over .si Domains

Summary

President Donald Trump has spent recent weeks urging people to replace “artificial intelligence” with “super intelligence,” or “SI,” and technology leaders including Elon Musk and Jensen Huang have echoed the terminology. The campaign has prompted speculation on social media that Trump insiders anticipated the rebranding and bought Slovenian .si domain names ahead of a surge in registrations. Crypto investor Adam Cochran points to registrations rising from dozens per day to hundreds in June 2026 and thousands in July, as well as domains such as “1776.si,” but the ownership data is private and the evidence is circumstantial. The article notes that “superintelligence” is not a new Trump-created term: philosopher Nick Bostrom popularized it in 2014, and Mark Zuckerberg used it publicly before Trump’s push. It argues that domain speculation may instead reflect the term’s broader popularity and the AI industry’s interest in presenting more advanced capabilities. That positioning could help address public skepticism toward AI and data centers, while serving companies that have invested heavily in the sector. The article also cites projected global AI capital investment of $1 trillion in 2026 and describes other examples of major technology companies embracing the new language. It concludes that Trump may be profiting from .si domains, but the available evidence does not establish that claim.