Show HN: Proofsource Tracks Brand Visibility in AI Answers

Summary

Proofsource began as an internal tool for Lokesh’s finance ERP product, Rivane, to understand how AI engines represented the business, then became a standalone product. It queries ChatGPT, Claude, Perplexity, and Google AI Overviews with questions that potential buyers might ask. The service shows which competing brands appear instead, which sources the AI answers cite, and related sentiment data. It also explains how its metrics are calculated and provides recommendations intended to improve a brand’s visibility. After leaving beta, Proofsource reported five paying customers generating $1,500 in monthly revenue and more than 60 brands using the service in its first week. The team is adding features such as automatic fixes, publishing to customers’ social and web platforms, and advertising aimed at improving visibility, while continuing to collect feedback from users.