AI News

The article examines the troubled public rollout of Tilly Norwood, described as the first AI-generated movie star. Introduced in July 2025, Norwood reportedly attracted interest from major Hollywood players, with her representative signing about 60 nondisclosure agreements for hybrid films, fully AI-generated films, and projects centered on her, mostly valued at $10 million to $50 million. The company behind her also announced plans for 20 more AI movie stars. That strategy suffered a setback during a televised interview with Piers Morgan, where Norwood reportedly became confused over a simple question and began speaking Chinese. The appearance was part of a campaign involving 75 simultaneous interviews, many of which industry commentator Amanda Siberling said appeared to contain mistakes. Norwood had also been made available for public video calls, with access priced at $14 after the first two minutes, while her debut music video was widely mocked online. Her first film, Misaligned, was said to be approaching theatrical release, but the article notes that no trailer or release date had been announced. The author argues that audiences are likely to reject AI-generated stars and cites earlier backlash against AI-related entertainment as support for that view. The article’s broader position is that AI may have a role in Hollywood as a tool for human filmmakers, but should not be used to replace human creativity.